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Electrical Contractor Marketing FAQ

Electrical Contractor Marketing: FAQ

Electrical Contractor Marketing is one of the most important aspects for any Electrical Contractor. It can make or break a business, so it's critical to know what you’re doing. This blog post will answer some common questions about Electrical Contractor Marketing and provide you with some tips on how to improve your marketing efforts.

How do I market my electrical contracting business?

Here are some tips that will help you get started marketing your electrical contracting business:

  • Always make sure your website is up to date and functioning properly with the latest content.
  • Set up and optimize your Google My Business profile.  This will ensure your business is at the top of the list of electrical contractors people find when they are searching for electrical contracting services in your area.
  • Use social media platforms like Facebook or Twitter for advertising purposes and connecting with customers; however, don't neglect your more traditional marketing methods such as fliers or direct mail campaigns.
  • Consider creating an email list so you can keep in touch with customers on a regular basis about new developments or specials going on at your company (and collect their contact information). And of course, make sure any messages you send out have something valuable inside! You want them returning again and again.

How do electricians advertise?

Electricians use a number of traditional and internet marketing methods to attract new clients.  Increasingly more electrical contractors are choosing digital marketing methods including PPC Advertising, Video Advertising, Social Media Marketing, email marketing, and other digital advertising methods.

On the more common side, there are both offline and online advertisements that can be put up in public spaces like on bus stops or billboards (or even as stickers!), mailers sent out to potential customers' houses, print ads in the newspaper or magazine's classified section, etc. This is all great when you're just starting off your business - try different approaches for a few months until you find what works best! But electricians also need to think about how they'll stay top-of-mind with existing customers who've had service done recently too: make sure those people know about any specials going on at your company with timely emails or by including specials and timely offers in invoices or other direct mail. 

How do I get more electrical leads?

Some lead generation best practices for an electrical contractor:

  • Talk to business partners, vendors, networking groups, neighbors and friends about what you do as an electrician.
  • Ensure that your business is visible online with a website, Google My Business listing, Facebook page, etc.
  • Make sure you have contact forms and phone numbers on your website so that potential customers know how to contact you.
  • Consider advertising on sites like Google Adwords for specific services your customers may be looking for like: electrical contractor, commercial electrical contractors, lighting repair, etc.  The keywords will vary depending on the type of services you offer.
  • Maintain a consistent presence on all social media platforms, including the company's website.
  • Make sure to use keywords in posts and links that you share with others so that it appears higher up in search engine rankings. Use targeted words like "electrician" or "electrical work." Be sure not to overuse these similar phrases either, as this will have the opposite effect of being ignored by viewers or readers who may think your content is unoriginal. Keywords should appear about once every three paragraphs if possible, but don't go overboard! This rule also applies when creating blog posts too - great SEO can be applied without compromising quality of writing style!
  • Mobile Optimization - Many people looking for electrical contractors will be searching on their phones.  Make sure they can clearly see and read everything you need them to on their mobile device.

How do electricians find clients?

Many electrical contractors find clients by word of mouth. This means they have to be reliable, ethical, and personable at all times in order for their reputation not to suffer. If you're looking for a way that an electrician can attract new customers without being too pushy, one method is asking them if they would like your business card or brochure.  However, make sure this isn't coming across as aggressive! And when it comes to marketing - don't neglect the power of digital marketing and social media platforms such as Facebook and Linkedin.

Why is Marketing Important to an Electrical Contractor?

When an electrical contractor is marketing their company, they are often trying to build up a client base for the future. Marketing tools such as Google Adwords can help them reach more potential clients and make sure that people know about their services, prices, and location.

Electrical contractors also need to understand how critical it is for them to have good online reviews. Good reviews keep customers coming back again later on to become repeat customers and refer others. [kind of a run-on sentence.  Consider breaking it up]

Marketing can help build the referral base of an electrical contracting business for the future.  Managing online reviews can build on great customer relationships to help create virtual referrals from existing customers.

When Should I Begin To Market my Business as an Electrical Contractor?

The answer depends on whether or not you are currently in the process of growing your client base. If you have a strong marketing plan and understand how critical it is for potential customers to know about the services, prices, and locations you offer, then there's no better time than now!

You should begin to market your business as an electrical contractor when you are ready to start growing your client base.  A strong client base will turn into a solid referral generation network that has incredible lifetime value.  You should begin by developing a strong marketing strategy plan.   If you need help developing a plan, ideally you should contact a firm which specializes in electrical contractor marketing.